The Fernsicht card
From chapter 12 of the business novel “Craftsman and Technician”. A card that lets you look at your idea once from the end. Printable, to fill in with a pen, free of charge and without registration.
Where will you be in five years? And what will you offer then?
- freethe first step that costs nothing
- newwhat nobody was looking for until they see it
- bigthe most extensive offer, with the most value
A prompt for reflection, not advice and not a forecast. What you make of it is up to you.
Fernsicht card · Quantwohl UG (haftungsbeschränkt) · quantwohl.com/fernsicht
Only the card, at postcard size, and the note and source below it are printed. The same print dialog also lets you save it as a PDF.
What the three lines mean
- free
- The first step costs nothing. In the novel, Paweł, who runs a workshop, says: “Checking the air is free. Then they notice the tires are worn.”
- new
- Paweł says: “New is what nobody was looking for until they see it.” It means an offer nobody asked for but that people want as soon as they see it. It can be inexpensive, but doesn’t have to be.
- big
- The most extensive offer, with the most value.
Where the card comes from
In the business novel, a stack of these cards lies on the counter of the Fernsicht kiosk in Bottrop, Germany. The kiosk and its location are fictional. The card above really exists here: the same questions, the same three lines as in the book, plus a short explanation for each.
Sending the card back after a year and the evening on the slag heap exist only in the novel.
The Fernsicht card for thinking further
An extended version by Quantwohl, not from the book: five questions on one landscape page, for anyone who wants to look at their idea from the end in more detail.
The extended card is printed on one landscape page (US Letter or A4). The same print dialog also lets you save it as a PDF.
The Fernsicht card for thinking further
Your business idea. Thought through from the end.
This card lets you look at your business idea once from the end. You decide what you make of it.
If you can see the goal, you can choose the path.
1Where will you be in five years?
What do your life and your business look like in five years? What is possible then?
2Who are your target customers?
Who benefits from your offer? Who would you like to reach?
3What challenge would you like to solve?
What challenge or need do your target customers have? What holds them back the most?
4What do you offer?
What solution, product or service do you offer? What makes your offer special?
5Your offer in three steps: free · new · big
The same three steps as on the card from the book.
free for example digital
What do you give away for free so people can get to know you?
It can build trust and help you find your first customers.
new for example an entry offer
What could you offer that nobody is looking for until they see it?
It can bring in your first income.
big for example a premium offer
What would be your biggest offer, with the most value?
It can create more value for customers and for you.
Your idea. Your direction. Your decision.
Free · no registration · printable
A prompt for reflection, not advice and not a forecast.
Extended Fernsicht card, not from the book · Quantwohl UG (haftungsbeschränkt) · quantwohl.com/fernsicht
Our book on the topic
“Craftsman and Technician” by Rüdiger Krause, volume 1 of the series “Musterhalle 9 – The New Generation of Entrepreneurs”: a business novel from Germany’s Ruhr area. The card asks the questions. The business novel shows, through Tomasz and Leyla, how such an answer can become a business of your own, step by step, with two business idea plans to recalculate. An offer from Quantwohl, the publisher of the book. The card from the book and the extended version are free, with or without the book.
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